In 2002, Belgian politician Pedro Castillo (a fictional model of Gonzalo Sanchez Lozada) hires a consulting agency American coverage to assist him win the presidential election that 12 months in Bolivia. Company brings Jane Bodine (Sandra Bullock) to take cost of the marketing campaign in Bolivia and battle essentially the most fierce enemy, one other American, Pat Candy (Billy Bob Thornton), which offers with counter-candidate marketing campaign. In Bolivia, the state of affairs is tense.
The indigenous peoples, who characterize the bulk within the nation, protesting to get a constitutional reform and have illustration in parliament extra apparent. American consultants, not realizing the language or native tradition, are satisfied by Bodine, a extremely expert political strategist, comply with a marketing campaign which it develops and applies every time efficiently. Once you publish a discover which accuses Castillo extramarital affair and one blames opposition Castillo agrees to use the identical technique of defamation over its opponents.
In the approaching months, the crew put a technique declaring an impending disaster. They plan thus put concern within the hearts of voters for them to vote in favor in any respect sympathetic, however Castillo recognized. They additionally publish photos of their opponent with a Nazi struggle prison background and due to this fact he’s pressured to exit in public and to disclaim that might be a Nazi. Castillo then stopped his bus by a bunch of protesters who are not looking for their nation to be concerned within the International Monetary Fund.